Ferrari Success


Wall Street Journal assignment

Benedetto Vigna is the CEO of Ferrari. He took over in 2021 and is the one who is to lead the Maranello brand in the transition from a petrol engine to an electric motor.

His background is not managerial but scientific. He is a physicist, studied at Berkeley and worked at CERN in Geneva. However, his approach is personnel-oriented.
In these shots we visit the V12 assembly line together. Later, I step outside the factory to look for the relationship between the small town and the Ferrari brand.